16 Case Studies to Inspire Your Next Direct Mail Campaign
USPS
Tasked with implementing your company’s direct mail strategy? No matter the size of your business, opportunity is at your fingertips. New technology and design practices are revolutionizing the marketing industry. Finding that perfect balance of creativity and strategic edge takes time. Research is as crucial as experience, so we did the hard work for you. Below you’ll find a curate…
4 Tips to Create Cost-Effective Dimensional Mail
How to Create Cost-Effective Dimensional Mail: 4 Quick Tips Why Dimensional? Studies have found mail that isn’t flat produces higher response rates than other direct mail formats. According to a 2010 Direct Marketing Association report, dimensional mailers had an average response rate of 8.51% for B2B mailers and 3.52% for B2C mailers. The average response rate for an envelope mail…
5 Tips on How to Attract Your Best Prospective Students
Structural Graphics conducted several focus groups with prospective college students this Summer to help better understand what engages them. Here are 5 key takeaways: Think email is the best way to reach students? Think again. Students are genuinely excited to receive mail at home. There is opportunity for schools to better connect high impact direct mail with valuable, relevant con…
A Unique Unboxing Experience for Your Business
Witness the Impact by Requesting Your Free Samples Ready to experience the magic firsthand? Fill out the form below to request your free samples. Immerse yourself in a world of extraordinary brand experiences. Elevate Your Brand to New Heights It's the magical touch of a Structural Graphics collaboration. We specialize in delivering unique product presentations and campaign activations that…
Asbury University Uses Virtual Reality to Capture the Attention of Prospective Grad Students
It’s an all-too-common question for educational institutions: how do we make our online offerings seem as legitimate and valuable as our on-campus lessons? It’s this problem, which Asbury University decided to face head on, to entice a passionate following of college-aged folks for their online communications graduate programs. To promote these three programs - Digital Storytelling…